
Together, We Move Mountains
Powering the future of heavy equipment with family-owned values and enterprise-level capabilities across the Western United States.
A Legacy of Growth, Innovation, and Excellence
For over a decade, Sonsray has been at the forefront of construction and agricultural equipment, delivering industry-leading solutions that drive productivity, innovation, and reliability. Our journey began with a vision to serve businesses with the best equipment, expert service, and seamless support.
Today, with multiple divisions, strategic acquisitions, and an expanding product lineup, we continue to push boundaries, providing our customers with cutting-edge machinery, nationwide service, and a commitment to excellence.

Ingenuity That Works
At Sonsray Machinery, we are committed to elevating the operator experience by making equipment safer, more comfortable, and exceptionally productive. We empower businesses to be more efficient and profitable with solutions that deliver real-world results — from the industry-first Minotaur™ DL550 compact dozer loader to the latest in electric technology.
A Legacy of Growth & Innovation
From our humble beginnings to becoming a national leader in equipment, every milestone reflects our commitment to serving our customers better.

Sonsray Rental & Leasing
We proudly introduced Sonsray Rental & Leasing, providing customers with climate-controlled trailer rentals, ensuring reliable temperature management for sensitive cargo.

Sonsray: A New Era
Founder Matthew Hoelscher rebranded TK Services as Sonsray, blending his children's names to create a company built on family values, commitment, and long-term growth.

CASE Construction Joins Sonsray
With the acquisition of 11 CASE Construction dealerships, Sonsray expanded its capabilities in heavy machinery, supporting industries such as construction, roadwork, excavation, and infrastructure development.

CASE IH Agriculture Joins the Family
Sonsray expanded into the agriculture sector with CASE IH, strengthening our reach in Arizona and Nevada and providing farmers and agricultural businesses with high-performance tractors, harvesters, and tillage equipment.

Bi-Coastal Expansion with Thermo King
Sonsray became a bi-coastal powerhouse with the acquisition of three East Coast Thermo King dealerships, further solidifying our presence across the United States.

Sonsray Acquires Goodman AG & Expands with Kubota
We proudly acquired Goodman AG, adding Kubota to our agricultural equipment lineup and expanding into Fabens, TX; Thatcher, AZ; and Las Cruces, NM.

Hitachi Joins Sonsray Construction
In a landmark move, Sonsray adds Hitachi Construction Machinery to its portfolio, further reinforcing our position as a leader in heavy equipment for construction and infrastructure development.

Sonsray Agriculture
Take Control with CASE IH & Kubota. Sonsray Agriculture powers farmers, ranchers, and ag pros with durable, efficient equipment from CASE IH and Kubota.
- Top Equipment: Full lineup of CASE IH & Kubota tractors, harvesters, sprayers, and more
- 24/7 Service: On-site maintenance to reduce downtime
- OEM Parts: Fast, in-stock parts to keep you running
- Flexible Options: Rentals and used equipment to fit any budget
Sonsray Construction
Building the Future with CASE CE & Hitachi. Sonsray Construction delivers innovative, reliable equipment — boosting safety, efficiency, and sustainability on every job site.
- #1 CASE CE Dealer on the West Coast: Serving CA, NV, OR, WA & AZ
- New & Used Sales: CASE CE, Hitachi, Okada, and more
- 24/7 Service & Same-Day Parts: Certified techs keep you running
- Ready-to-Go Rentals: Reliable machines delivered to your site


Our Services
At Sonsray Machinery, we are dedicated to maximizing uptime for our customers with same-day parts delivery and 24/7 on-site service. Our technicians undergo extensive training and are certified experts on the equipment they service.
When you need additional equipment, Sonsray Machinery delivers clean, well-maintained rental machines directly to your job site. For a cost-effective solution, you can always rely on our high-quality used equipment fleet to solve your equipment needs with outstanding value you can count on.
Sonsray Superpowers
The values and strengths that set us apart in the industry.
Customer First
Every decision starts with how it impacts our customers. We build lasting relationships, not transactions.
Precision & Expertise
Factory-trained technicians and deep product knowledge mean you get the right solution the first time.
Speed & Responsiveness
We move fast. Same-day parts shipping, rapid service turnaround, and 24/7 emergency support when you need it.
Integrity
Family-owned values guide everything we do. Honest pricing, transparent communication, and promises kept.
The Sonsray Family
Three specialized divisions built to serve your equipment needs from the field to the road.


Sonsray Machinery
Agricultural & Construction Equipment
Your authorized dealer for CASE IH, CASE Construction Equipment, Kubota, and Hitachi. Sales, parts, and service at 30+ locations.
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Sonsray Fleet Services
Transportation Refrigeration
Thermo King authorized dealer specializing in transport refrigeration units, parts, and service for the trucking industry.
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Sonsray Rentals & Leasing
Equipment Rental Solutions
Flexible rental and leasing options for agricultural and construction equipment across our full network of locations.
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