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HITACHI ADVANTAGE

The Hitachi Advantage

Hitachi's Next-Generation Edge Over Deere

Uncompromised Japanese Engineering

  • Post-split, Hitachi equipment is now 100% engineered, built, and supported by Hitachi.
  • Their hydraulic systems, long known for precision and smoothness, are no longer restricted by Deere specs — now built with Hitachi-exclusive technology.
  • Greater integration of in-house components (like cylinders, pumps, and motors), creating a more cohesive and efficient system.

Advanced Hydraulic Technology

Cleaner, More Efficient Engines

  • Lower emissions
  • Better fuel economy
  • More consistent power curves in tough digging conditions

Premium Operator Experience

  • More ergonomic controls
  • Larger, high-res displays
  • Reduced noise and vibration
  • Integrated rearview and 270° cameras for enhanced visibility and safety

Built for Heavy Production

  • Durability and uptime
  • Steel quality and undercarriage design
  • Ease of maintenance with centralized access points

See The Difference. Feel the Familiar.

HITACHI

Built With Precision. Powered by Legacy.

Hitachi built these machines. This isn’t a copy. It’s the original.

JOHN DEERE

Looks Familiar? It Should.

It might look different, but under the hood, it’s the same machine.

The Difference Behind the Name

  • Hydraulics
  • Powertrain Integration
  • Operator Interface
  • Global Reputation
  • Build Origin
  • Proprietary TRIAS tech, smoother control
  • In-house Hitachi systems
  • Premium cab layout and tech
  • Strong in mining, precision excavation
  • Japan-built, Hitachi Factory
  • Co-developed, not refined
  • Mix of sourced components
  • High-end but more utilitarian
  • Strong U.S. footprint, general utility
  • Sone Japan-built, many U.S. assembly

Engineering Unleashed

Next-Gen Machines. Born from Independence.

  • More refined in performance
  • More efficient and easier to operate
  • Designed with owner/operator profitability at the forefront

Hitachi Knows Your Deere

You trusted the machine. Now trust the name behind it.

We’re offering limited-time service discounts, original Hitachi parts, and expert support for your Deere fleet.

Let our team walk you through a compatibility consultation or service plan—because we didn’t just study your machine. We built it.

✅ First-service discount

✅ Dedicated support for Deere owners

✅ Access to Hitachi-certified parts

Why Choose Hitachi for Your Machine?

The Original Builders Behind the Machines You Trust

For decades, Hitachi wasn’t just a supplier — we were the engineering and manufacturing force behind many of the machines you operate today. From hydraulics to undercarriages, our teams designed, built, and tested the core components that powered an entire generation of jobsite workhorses. We know the machines better than anyone else—because we built them.

OEM-Level Parts Without the Guesswork

You don’t need to wonder if it’ll fit. You don’t need to question the performance. Hitachi parts are engineered to the original specifications, because they are the original specifications. When it comes to filters, pumps, cylinders, or software diagnostics, Hitachi has direct lineage and insider knowledge of your machine’s DNA.

Engineered in Japan. Proven Worldwide.

Hitachi’s legacy of precision engineering is rooted in Japan and field-proven on jobsites around the globe. Our machines and components are built for long-haul performance, not short-term fixes. Every service, upgrade, and part we offer reflects the same commitment to durability, safety, and long-term value.

Expert Technicians Who Speak the Machine’s Language

Our service teams aren’t just generalists—they’re trained by the very brand that helped develop the machine you’re running. That means faster diagnostics, fewer mistakes, and expert insight from techs who’ve been under the hood of these machines for years. We don’t guess—we know.

Switching is Easy—And Often More Affordable

You don’t have to change how you operate—just how you service. Hitachi offers direct replacement parts, familiar performance, and often a lower cost of ownership. No expensive retrofits. No performance compromises. Just the same machine you trust, with support from the team that originally built it.

Why Choose Sonsray?

  • Hassle-Free Financing – Get 0% APR and $0 down on select equipment.
  • Exclusive Savings – Take advantage of limited-time deals on industry-leading construction and agriculture machinery.
  • Hands-On Experience – Test, demo, and receive expert guidance from our knowledgeable team.
  • More Than EquipmentIt’s a Partnership – Enjoy personalized service, exclusive perks, and the support of a team that puts your success first.

Explore. Experience. Excel.

  • Industry-Leading Innovation – Advanced technology for superior performance.
  • Built for Every Jobsite – Versatile solutions for construction and agriculture
  • Unmatched Reliability – Trusted Brands, proven durability

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